50 used to be considered old - it isn't! Age is less relevant than ever - your older consumers expect you to recognise and value them for who they are, the way they live and how they feel!
I'm Julian a Marketing Consultant who specialises in helping businesses understand and target the ever growing over 50s population. In 2019 there were 12.4 million adults 65 and over (source ONS) can help afford to ignore a growing and valuable consumer segment?
Over 25 years experience in multiple industries across a variety of marketing disciplines. Covering planning and executing communications activity to market sizing and opportunity assessment. I have a track record of helping businesses target the mature industry profitably. I will use this experience to help you and your business grow whatever your challenge.
If you have heard me speaking/found me on social media and would like some help in understanding your consumers better I'm offering an hour of consultancy on Zoom for just £40 please email me to arrange a time firstname.lastname@example.org
An interview with the inspirational powerlifter Sue Spencer (Beastmode Grandma) from Twitter. I talk about Sue's inspirational journey from wanting to change her life in her late 50s to becoming an International competitor and champion.
It all starts with a review of what you are doing currently - How does your current plan work for the mature audience? I will review your current activity and tell you where the opportunities are be they new or optimisation.
I can help you and your team with bespoke training to help you understand the mature marketplace and how best to develop and market winning propositions.
Depending on your need I can provide you a cost effective solution - a virtual marketing department offering a senior marketing support service on a recurring basis. If you have something more specific I can work with you on a project basis to implement your strategy
Having worked in different industries through very different economic times and across the mix is I am well placed to help mentor/coach/advise your existing marketing team. If you want the benefit of a senior professional but don't want the full time cost I can tailor a package to provide part time/ad hoc support
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