Fifty used to be considered old - it isn't! With more of us than ever living to 100, it is very likely only halfway. Biological age has never been less relevant. Older adults have needs to meet, and money to spend yet are rarely the focus of brands. That is where I can help.
I'm Julian, a Marketing Consultant who specialises in helping businesses in understanding and targeting the ever-growing over 50s population. In 2019 there were 12.4 million adults 65 and over in the UK (source ONS).
Your older consumers expect you to recognise and value them, not ignore them. Can you and your business afford to miss a growing and valuable consumer segment?
With over 25 years of experience in multiple industries across marketing disciplines at brands including Nationwide, Experian, Warner Leisure Hotels, Viking Cruises and Royal Bank of Scotland. Covering planning and executing communications activity to market sizing and opportunity assessment. I have a track record of helping businesses target older adults profitably. I will use this experience to help you and your business grow whatever your challenge. Greyafro is also a Theo Paphitis #SBS Winner (March 2020)
An interview with the inspirational powerlifter Sue Spencer (Beastmode Grandma) from Twitter. I talk about Sue's inspirational journey from wanting to change her life in her late 50s to becoming an International competitor and champion.
I'm a big believer in not just talking but walking the walk. I set up and moderate an Aging-related Book Club for Aging2.0 and have held events with authors including Carl Honoré, Chip Conley, Wendy Mayhew, Andrew Scott and Louise Aronson.
There is a lot to do in the worlds of aging and longevity. To help I have set up some free resources.
Want to find out more about what it means to live longer? This twitter list is a fine place to start.
It all starts with a review of what you are doing currently - How does your current plan work for the mature audience? I will review your current activity and tell you where the opportunities are be they new or optimisation.
I can help you and your team with bespoke training to help you understand the mature marketplace and how best to develop and market winning propositions.
Depending on your need I can provide you a cost effective solution - a virtual marketing department offering senior marketing support service on a recurring basis. If you have something more specific I can work with you on a project basis to implement your strategy
Having worked in different industries through very different economic times and across the mix is I am well placed to help mentor/coach/advise your existing marketing team. If you want the benefit of a senior professional but don't want the full time cost I can tailor a package to provide part time/ad hoc support
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