Here are some of the main services I provide.
If you have any questions please click here to get in touch.
Over 50s Marketing Audits
How are you doing already? I’ll look at your current activity and review what you are doing currently and highlight opportunities for change. Older adults aren’t all the same, and age alone is a poor proxy.
Training that helps you and your team understand older consumers better. What to avoid, and what will help prepare you to enter/maximise the opportunity in this rapidly growing demographic.
Would you like help executing your activity? I can work with an existing team, find the right people/agencies to support or roll my sleeves up and make it happen.
Marketing On Demand
As an “experienced” marketeer, I can also work as a fractional Head of Marketing. If you’d like access to an experienced professional but don’t want the full-time expense, I can provide that solution. Helping develop team members? Want to free time to allow you to focus on other priorities? I can help.
Fifty used to be considered old – it isn’t! With more of us than ever living to 100, it is very likely only halfway. Biological age has never been less relevant.
Older adults have needs to meet, and money to spend yet are rarely the focus of brands. That is where I can help.
Your older consumers expect you to recognise and value them, not ignore them.